AI in Practice: How Non-Tech Companies Are Actually Using It
Earnings commentary and disclosures suggest AI is less a profit engine and more a tool for efficiency, targeting, and survival
Artificial intelligence has become a central theme in corporate strategy discussions. However, a closer reading of earnings commentary from non-technology companies in the 2025 Q4 reporting season reveals a more grounded reality: AI is being deployed in practical, targeted ways, with uneven implications for revenue, efficiency, and long-term profitability .
